Defining Growth

Today, Mark discusses the topic of growth and, in particular, how should you define growth. It's one that can be a very subjective question. The big question you have to answer is how do YOU define growth? And how do you incorporate that thinking into every activity that you do? Among all the ways you can define growth that Mark mentions in this episode, some include: 1) Top line growth - how do you raise the top line? 2) Increased market share - most remodeling businesses have a small part of the market share, but it's market share that get's you through the tough times 3) Portfolio blend - the types of services and products that you offer - are you balanced? 4) Your team - growing your team and bringing on different talents and skill sets to enhance the overall team 5) Profitability - not quite about top line growth but can look at efficiency and processes and getting more clients through sales 6) Client experience - do you offer a red carpet experience? Whatever your motivations are for being in business today, knowing how to define growth and working towards achieving it is how one in the remodeling industry can become successful.