Achieving Solid Profitability

To successfully transition from $10 million to $30 million in revenue, brands must first ensure they are solidly profitable. Achieving a profit margin of at least 10% is essential, as cash flow is critical for ongoing operational investments and future growth strategies. Without profitability, brands may struggle to make necessary investments or take calculated risks needed for scaling. The pressure of every dollar spent in a lean business can hinder growth, making it vital to establish a reliable profit before attempting to accelerate the business's trajectory.