In today’s episode of Category Visionaries, we speak to Pierce Ujjainwalla from Knak, a no-code campaign creation platform redefining contemporary marketing. Pierce experienced firsthand the challenges of being a marketer in an industry dominated more and more by coding, and launched his company to unleash people's creativity and make sure that no marketer ever has to code again.
Topics discussed:
- The Marketer skills gap when it comes to coding
- Campaign creation: a new market category to empower creatives
- Building trust and leading with your product, making sure it works for customers
- Testing your product through 'drinking your own champagne,' how everyone at Knack can create a send-worthy email
- Why the future of marketing is human creativity, and why humans are the best at connecting with other humans
Category Visionaries