London Writers' Salon #135: Anne-Laure Le Cunff — The Science of Creativity: Using Tiny Experiments to Unlock Growth, Learning, and Better Writing
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Mar 8, 2025 
In this captivating discussion, Anne-Laure Le Cunff, a former Google digital health lead turned neuroscientist and founder of Ness Labs, shares her journey in creativity and writing. She discusses using tiny experiments to break free from traditional career paths, shifting her focus to writing in public, and growing her newsletter to over 100K subscribers. Anne-Laure delves into the psychology of procrastination as a tool for self-discovery and emphasizes flexible ambition over rigid goals, inviting listeners to embrace curiosity in their creative journeys.
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Linear Goal Setting Issues
- Linear goal-setting, like aiming for a bestseller, assumes we know our future desires.
- It also fosters unhealthy comparisons, hindering growth and causing anxiety.
Focus on Actions, Not Outcomes
- Focus on actions, not outcomes, to achieve sustainable ambition.
- Track your efforts (e.g., hours spent writing) rather than fixating on results (e.g., book sales).
Monthly Experiments
- Incorporate monthly experiments into your writing process.
- Try something new, like changing your research methods or point of view, to foster growth and adaptability.
