EP282 | How To Use A Local Podcast To Grow Your Cash Practice With Aimee Bailey

This week, I'm chatting with Aimee Bailey, owner of Terra Lotus, doing business as The Pelvic Yogi out in Nashville. Aimee's got a cash practice, is a yoga practitioner, and importantly for this chat, she hosts her own local podcast. We got connected through Brandon, who manages both our podcasts, and I was fascinated to hear how she's leveraging that local podcast medium. We dive into how she's navigating the current craziness dealing with the aftermath of the Nashville tornado right into the pandemic shutdown, homeschooling three kids, and pivoting her concierge practice to telehealth. Aimee shares her journey into entrepreneurship after 16 years as a PT, why she finally took the leap (and wishes she'd done it sooner!), and the power of "doing it scared." We really dig into the nuts and bolts of her local podcast: why she started it, how she focuses on highlighting other local providers, her process for vetting guests and prepping interviews, and the direct and indirect benefits she's seeing just four months in including getting new patients and becoming a go to provider for other healthcare professionals. If you've ever thought about starting a podcast, especially a local one, this episode is packed with insights.

🔑 Key Takeaways:

• A local podcast focused on highlighting other community providers is a powerful networking and referral building tool.
• Consistency is key: Aimee hasn't missed a weekly episode since starting, building trust and momentum.
• Vet your guests: Meeting potential guests beforehand ensures alignment and quality content for your audience.
• Outsource the tech you don't enjoy or have time for (like editing) so you can focus on content and connection.
• Don't wait for perfection or to feel completely ready: "Do it scared" is a powerful motto for entrepreneurship.
• Use downtime strategically: Build systems you've been putting off (like an email list or website revamp).
• Concierge models require careful consideration of travel time; factor that into your pricing or model structure.
• Podcasting builds confidence and opens doors to new opportunities and connections you might not expect.

🧠 Pro Tip: Use a local podcast to build your network by serving others first. By interviewing and highlighting other quality practitioners in your area, you provide value to them and your listeners, establishing yourself as a trusted connector and resource in the community, which organically leads to referrals back to you.

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Connect with Aimee:

• Instagram: @thepelvicyogi
• Website: thepelvicyogi.com
• Email: Aimee@thepelvicyogi.com

This was a great conversation with Aimee. Hope you guys enjoyed it! As always, thanks for listening and we'll catch you next time.