ProductLed Podcast How to Master Social Media in 2021 with Chris Smith #GrowthTrends (Hosted by Maja Voje)
Chris Smith is a Melbourne-based expert who is the founder and CEO of BIG Esports, a consulting firm that helps companies find their authentic voice and set up the right amplifiers to reach their audience. He also launches his podcasts on LinkedIn, where he has over 24,000 followers. In this episode, he will dig deep into creating a competitive edge on LinkedIn and other social media platforms that is super relevant for those who want to step up in the content creation game.
Show Notes
[01:33] How Chris started his passion and building his niche
[03:39] The importance of skills in gaming for him
[05:22] How he manages his time to stay active in social media
[08:12] His recommendations in posting on various social media platforms
[11:22] His creative team and quality content work
[13:12] On finding the right stories for clients he works with
[17:03] His thoughts about B2B influencers and how to find them
[21:52] How his podcasting activities fits his social media activities
[24:54] How he goes about the analytics for his posts
[28:23] The metrics tracking platform he uses to monitor posts
[30:11] His ideas on interesting collaboration on social media along the line of gaming
[34:03] Two things to learn from gaming vertical and other good stuff for him
[37:14] What games got hooked to at the moment
[38:00] On using the Clubhouse app
[39:59] Bits of advice from Chris
[40:48] Where to connect with him
About Chris Smith
Chris Smith is a big expert in the gaming and Esport industry. His passion for esports and continued business growth is what comes first for him. He is into business consulting, management consulting, public relations, and project management. He used to work in marketing and Public Relations for computer-enhancing giants such as Corsair and ThermalTake. ‘Building a strong network of like-minded individuals is where he prides himself as a professional, striving for the success of those who join him in his journey.
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