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How to Run Weekly Growth Meetings | Ep. #218

Mar 6, 2017

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In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Run Weekly Growth Meetings
00:41 – Weekly growth meetings drive results for your business
00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test
- 00:55 – Use Google spreadsheet or Trello to track your progress
- 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard
- 01:19 – Incentivize people to come up with great ideas
- 01:50 – Each idea is ranked on a scale of 1-10
- 02:08 – Have a hypothesis and make people constantly think about things
02:49 – Neil setups teams with different people
- 02:58 – “Every person in an organization has an idea and experienced in different communication channels”
- 03:22 – Each will put their ideas in a basket and the best ones will be picked
03:49 – The key to growth meetings is weekly reiteration
04:00 – Weekly growth meeting is still possible with a one-man team
- 04:19 – Do A/B test or outbound campaigns
04:40 – Neil discusses marketing strategies with his friend, Michael Howard
05:52 – Read up from other entrepreneurs and get someone as a mentor
05:44 – Join a group
05:54 – Eric has a monthly meetup in Los Angeles
06:01 – The questions that you should be asking yourself when you are running a test
06:50 – Do it as a routine
06:59 – Always check in with those who are uncooperative and are not participating
07:13 – It’s about efficiency in meetings
07:24 – Celebrate your big wins
07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing
08:01 – That’s it for today’s episode!

3 Key Points:

Weekly growth meetings, when run right, are where you can get your best growth ideas.
Do a test as a part of your routine and address the questions that you have prior to starting that test.
Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating.