344: Why Negotiating for Win-Win Makes You FAIL & What Leaders with Executive Presence Do Instead

Ever walk away from theoretical win-win negotiations feeling like you lost and left a ton of value on the table?

Even the smartest, most conscientious professionals often fall short—and you can change that today.

Negotiation isn’t reserved for attorneys or sales reps; it’s a skill we all need, whether you’re asking for a raise, resolving conflicts, or securing resources. 

Yet, most high-performing professionals unknowingly rely on outdated strategies or avoid negotiation altogether out of fear of being “too pushy.” In this episode, we break down the 7 hidden tensions that shape every negotiation and reveal how to navigate them like a pro.

By the end of Laura’s game-changing conversation with Cash Nickerson you’ll know:

🎯 How to spot and manage the 7 hidden tensions in any negotiation to avoid regret and maximize outcomes.

🤝 Strategies for maintaining strong relationships while still advocating for what you want.

💡 Leverage process-based negotiation to gain respect and drive better results, especially if you’re an introvert.

👉 Don’t miss out on transforming your negotiation skills—hit play now and start getting more of what you want with less stress.

This episode is packed with actionable insights to help you become a more confident and effective negotiator. Play it now to start sharpening your skills!

If you want personalized help to elevate your executive communication, our Executive Presence Mastery System, a 90-day intensive coaching program may be your ticket. Click here to set up a short meetup for us to chat about it.

Cash Nickerson is chairman of Nickerson Stoneleigh, Inc., a private investment firm, and President of Cash Nickerson, P.C., a law and negotiation consulting firm. Previously, he was North America Chairman of AKKA Technologies; and President, CFO, and General Counsel of PDS Tech prior to its purchase by AKKA Technologies. 

Earlier roles include corporate attorney and marketing executive for Union Pacific Railroad, partner at Jenner & Block, and chairman and CEO of a tech company. He has 40 years of negotiation experience and has taught negotiation to law students at Washington University since 2018. He’s authored seven books, including his latest, The Seven Tensions of Negotiation. Learn more at cashnickerson.com.

In Speak Up communication and executive presence coaching, high performing leaders learn to enhance their influence and confidence, refining their communication style to increase visibility and effectiveness in promotion opportunities. 

By honing communication skills and fostering a trusted advisor mindset, aspiring executives cultivate mastery in public speaking and beat imposter syndrome. Your leadership becomes more strategic and inspiring.