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Kathryn Cross, Anja Health
Jun 21, 2022
Kathryn Cross, CEO and founder of Anja Health, discusses the accessibility of storing stem cells and the power of social media marketing. She shares strategies for reaching a large audience through platforms like TikTok. The podcast also explores the benefits and controversies of delayed cord clamping and the balance between credibility and accessibility in the health tech industry.
43:01
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Quick takeaways
- Using TikTok for content marketing can help connect with and engage the audience.
- Preserving stem cells from the umbilical cord and placenta can offer potential benefits for treating various conditions.
Deep dives
The Power of TikTok in Content Marketing
Catherine Cross, founder of Andja Health, discusses her use of TikTok for content marketing and how it has helped her connect with her audience. She emphasizes the importance of being authentic and engaging with the community. Catherine shares her approach to creating TikTok content and how it has benefited her business.
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