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Kathryn Cross, Anja Health

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CHAPTER

Challenges of Marketing Stem Cell Research

This chapter focuses on the difficulties of effectively communicating the long-term potential of stem cells to the general public. It explores the use of social media platforms like TikTok for messaging and education, with the speaker sharing their experience and strategies for reaching a large audience. Additionally, they discuss their approach to content creation and the transition from a hobby to professional content marketing.

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