Creativity is the ability to generate ideas, inventions, and new ways of thinking and solving problems. It is a key element in the success of any business or organization. Creativity is not just about ideas but also about how you think about your work and what you do with your ideas. It's not just about being creative with words but also about being creative with numbers and visuals. It's not just about coming up with new ways of doing things; it's about using those new approaches to solve problems or make improvements to current processes.

In this episode, host of the Long Game podcast Alex Birkett together with Jay Acunzo discuss the benefits of having a content calendar and a self-renewing system to prevent writer's block and improve creativity.

Jay Acunzo who is a powerful voice in the marketing industry and an evangelist for creativity,  helps makers and marketers create content that resonates deeper by being more effective storytellers. He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and has developed, hosted, or consulted on original shows for clients like Salesforce, GoDaddy, Wistia, Help Scout, and Drift. " He worked on continent HubSpot as well as the next few ventures, and today he's an author of the great book Breaking the Wheel Show, host of the Unthinkable Podcast, and Brand Consultant, discussing various topics related to creativity and content creation.

The conversation highlights the importance of discipline, creativity, and authenticity in content creation, encouraging individuals to find their unique voice and approach They emphasize the importance of creating content that resonates with the intended audience and embracing rigor and care in the creative process. 

Topics

• Lessons Jay Learnt To Get the Roots of Someone’s Personality
• Going in a Story You Know and Coming Out Portraying the Deepest Meaning
• What Mediocre vs Great Looks Like
• How To Find Writers Who Care
• Non-Response Buyers
• ChatGPT Content
• Developing Posture in the Age of AI
• Practice in Content Creation
• Quote on Quote Niching Down vs Composite of a Person
• What Makes Jay Passionate About Empowering Creativity and Creativity

Show Links

• Visit The Long Game for more amazing podcast content
• Connect with Omniscient Digital on LinkedIn and Twitter
• Connect with Alex Birkett on LinkedIn and Twitter
• Connect with Jay Acunzo on LinkedIn

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/