E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed.
This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons:
- Stay simple.
- Stay lean.
- Differentiate yourself.
- Validate early.
- Always test.
- Low-budget marketing can be great marketing.
- Humor sells.
- Move fast.
- Fundraise/sell when there's hype and fomo - not when you need the money.
- Leverage everything.