Rundown: Keurig Dr Pepper acquires Ghost, Tupperware sold to lenders and Peloton partners with Costco

The podcast dives into Keurig Dr Pepper's bold acquisition of the energy drink brand Ghost, showcasing the appeal of innovative flavors among younger consumers. It also tackles Tupperware's financial woes, discussing how the brand's failure to modernize led to bankruptcy. Additionally, there’s a look at the evolving landscape of direct-to-consumer sales, highlighting Peloton's partnership with Costco and the challenges brands face in adapting to new retail strategies. It's a deep dive into the shifting dynamics of consumer goods.