Secret Leaders Lovevery: How Jessica Rolph built $800m giant after $300m Danone exit in <10 years
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Dec 12, 2023 Jessica Rolph, Co-Founder and CEO of Lovevery, discusses how she built an $800m kids brand after selling her previous company for $300m. Topics include product market fit, building a successful business, and the challenges of being a second-time founder.
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Early Childhood Global Opportunity
- Early childhood is a critical global opportunity to support children's development universally.
- There's significant unmet need and white space in the market for developmental products that serve parents worldwide.
Gritty Early Startup Challenges
- Jessica and her husband endured living in an apartment infested with cockroaches, even sleeping in a tent indoors to cope.
- Attempts to produce fresh baby food were thwarted by rat infestations and unsuitable factory conditions.
Embrace Gritty Customer Testing
- Test your product early and often with real customers using rough prototypes to get honest feedback.
- Refine your offering continually based on diverse customer inputs for true product-market fit.