Lovevery: How Jessica Rolph built $800m giant after $300m Danone exit in <10 years
Dec 12, 2023
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Jessica Rolph, Co-Founder and CEO of Lovevery, discusses how she built an $800m kids brand after selling her previous company for $300m. Topics include product market fit, building a successful business, and the challenges of being a second-time founder.
Maintaining a human connection is crucial in business, building trust and meaningful interactions with customers.
Love Every aims to serve children globally, recognizing a universal need for early childhood development.
Understanding product-market fit, gathering customer feedback, and having a deep purpose are vital in overcoming challenges as an entrepreneur.
Deep dives
The Importance of Human Connection in Business
In the podcast episode, the speaker emphasizes the significance of maintaining a human connection in business. They highlight the importance of building trust and creating meaning in every customer interaction. The speaker also discusses their mission to serve children globally in early childhood and how there is a significant need for it. They believe that children are the same everywhere, presenting a global opportunity to make a positive impact.
The Journey of Love Every's CEO and Co-founder
The podcast episode dives into the journey of Jessica Rolf, the CEO and co-founder of Love Every. After the acquisition of her first business, Happy Family, Jessica was inspired to create Love Every. The company aims to provide parents with tools and confidence to support their child's development needs at every stage. Jessica shares the challenges she faced while building Love Every, including the difficulty of finding product-market fit. She also talks about the importance of purpose in her entrepreneurial journey.
Lessons Learned and Starting a Second Business
During the podcast episode, Jessica reflects on the lessons she learned from her previous entrepreneurial experience and how she applied them when starting Love Every. She highlights the significance of understanding product-market fit, gathering customer feedback, and continuously refining the product. Jessica also shares the emotional challenges she faced when raising money as a second-time founder and the doubts she encountered from investors. Despite these challenges, her deep purpose and belief in Love Every's mission drove her to overcome obstacles and continue pursuing her vision.
The Importance of Customer Experience
The podcast episode emphasizes the significance of focusing on the customer experience. The speaker highlights the power of experiencing one's own product and considering every interaction with the customer as an opportunity to build trust and meaningful connections. They discuss the joy of discovering unexpected engagement from customers and the desire to create a platform that supports and partners with parents. The speaker also mentions the relevance of Net Promoter Score (NPS) in measuring customer satisfaction and the value of reading customer feedback to identify areas for improvement.
Balancing Personal and Professional Responsibilities
The podcast explores the challenge of balancing personal and professional responsibilities as an entrepreneur. The speaker shares their personal experience of juggling multiple roles, including being a daughter, wife, mother, and CEO. They discuss the need to prioritize and let go of certain tasks, delegate responsibilities, and accept that not everything can be done perfectly. The speaker also touches on the importance of self-awareness, gratitude, and maintaining connections with loved ones while navigating the demands of building a company.
Jessica Rolph is the Co-Founder and CEO or Lovevery which makes play kit subscription boxes for kids - and is one of Dan's favourite kids brands. It's also massive, valued at $800 million at the last count - and it came pretty quickly off the back of a challenging earnout she experienced with Danone having sold her previous company Happy Family for about $300 million. How has she done it?
