Choosing Boise: A Non-Traditional Location for Entrepreneurs

Jessica Rolph is the Co-Founder and CEO or Lovevery which makes play kit subscription boxes for kids - and is one of Dan's favourite kids brands. It's also massive, valued at $800 million at the last count - and it came pretty quickly off the back of a challenging earnout she experienced with Danone having sold her previous company Happy Family for about $300 million. How has she done it?

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