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Revenue Reimagined

Episode #45 Synchronizing Sales & Marketing for B2B Growth ft. Austin LaRoche

May 22, 2024
31:56

In today's episode of Revenue Reimagined, we're joined by Austin LaRoche, Founder and CEO at ATAK Interactive.

Austin LaRoche is the CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan of “Strength in Structure.”. As a full-service marketing agency, ATAK Interactive works closely with B2B companies (printing, packaging, manufacturing, and more) to align their brand, data, and audience to attract, connect, close, and delight new customers. Austin is an engaged entrepreneur with a passion for helping other business owners see their vision come to light

During today's show, Austin shares his secrets on:

- alignment of strategies between departments

- letting conversions be your north star

- conversion rate optimization best practices

Any founder, entrepreneur, or business leader can steal the lessons Austin shares in this episode and use them for their own success.

Follow Austin - https://www.linkedin.com/in/austinlaroche/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

🎁 Lastly, we have a gift for you!

Struggling to understand why your revenue isn't growing at the rate you want?

Take your free GTM Gap™ Self-Assessment to uncover reasons why and what to do about it.

https://revenuereimagined.typeform.com/gtmgap

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