Traction cover image

Traction

Lucid's Platform Growth Strategy with Karl Sun, Lucid Software

Mar 8, 2023
21:19

On this episode, Karl Sun, Co-Founder and Board Chair of Lucid Software discusses how to build a platform on top of your product to drive exponential growth.

 

Although for more than a decade Lucid Software focused mainly on its flagship product, Lucidchart, the team always built the company with a platform in mind. It’s because of this mindset of optionality and scale that the company can quickly adapt when opportunities arise.

 

Karl shares what his team focused on to build for scale early on, and how that is now benefiting the company as it serves its millions of customers worldwide.

 

Specifically, Karl dives into:

 

- What a platform is.

- Recognizing when it's time to scale your technology.

- How to recognize your unique advantage over your competitors.

- Building a product that addresses both immediate and future needs.

- How users can extend a product's core functionality for their specific needs.

 

Learn more at https://tractionconf.io

 

Learn more about Lucid Software at https://lucid.co/

 

This episode is brought to you by:

 

In a digital world, customers demand more, especially from support. Intercom enables businesses to connect with their customers at exactly the right moment using powerful messaging and automation. This enables customer service teams to scale without additional investment while still providing efficient and personal customer experiences. Welcome to a whole new way to support your customers. Eligible startups get advanced Intercom features at a 95% discount. Visit https://Intercom.com/traction 

 

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI 

 

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

 

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

 

#platform #product #innovation #startup

 

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