The Graham Cochrane Show Most Businesses Never Reach $1M for One Simple Reason
11 snips
Jan 27, 2026 A deep dive into why undercharging keeps many businesses stuck below seven figures. Short lessons on three levers to grow revenue, with a focus on raising prices. The Six P’s of Premium Pricing are introduced to show how pricing affects profit, client quality, and scalability. An invitation to build a high-ticket offer and rethink how pricing shapes your business.
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Raise Prices Before Chasing Leads
- Do raise your prices instead of only chasing more leads or tweaking copy.
- Revisit pricing regularly to keep up with inflation and value delivered.
Recording Revolution Scaled With Volume
- Graham scaled Recording Revolution to $1.2–$1.3M selling $97–$397 courses because YouTube drove massive leads.
- He notes that low-ticket scaling relied on an unusually large lead flow that most businesses lack today.
Price Increases Deliver Immediate Profit
- Profit increases fastest when you charge more, not when you only add leads or tactics.
- Packaging and positioning matter; you may need to reframe offers rather than create more work.
