AI Explored Creating an AI-Driven Content Marketing Workflow
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Dec 17, 2024 In this episode, Keith Moehring, Founder and CEO of L2 Digital, shares his expertise in automating content production. He discusses the transformation of marketing through AI tools like ChatGPT, emphasizing efficiency and structured workflows. Keith highlights how platforms such as Make.com can streamline operations and enhance creativity. He dives into optimizing content with conditional logic and the integration of tools like Google Docs for collaboration. The conversation also covers personalized marketing automation strategies and the importance of community engagement in the AI landscape.
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Career Journey
- Keith Moehring's career journey spanned mortgages, PR, and teaching before finding his niche in marketing automation.
- COVID-19 lockdowns challenged his new business, but ChatGPT's release provided the needed support.
AI Benefits
- AI-driven workflows increase efficiency and free up time for other opportunities.
- Automating content creation also improves consistency by reducing human error.
Automation Basics
- Understand the three components of automation tools: triggers, operations, and outputs.
- Triggers initiate automation based on events or time, operations process data, and outputs deliver the final product.