

How to Survive & Thrive With Proactive Planning for 2025-2026: Advice from The Hotel Financial Coach, David Lund
Sep 2, 2025
David Lund, The Hotel Financial Coach, shares his expertise in navigating the complex financial landscape of the hospitality industry. He emphasizes the importance of proactive financial management and regular operational reviews to avoid crisis reactions. Listeners learn about the importance of personal accountability in budgeting and operational efficiency. Lund also discusses cost containment reviews and how collaboration among managers can enhance performance. His insights encourage a culture of financial stewardship integrated with quality guest service.
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Adopt Rolling Forecasts Immediately
- Use a rolling forecast now to see how much revenue or GOP you must recover in the remaining months.
- Steer monthly actions by comparing year-to-date performance to rolling forecasts and target fixes immediately.
Make Numbers Part Of Daily Meetings
- Put financial review on leadership meeting agendas so everyone learns and aligns on metrics.
- Require department managers to present and own their numbers weekly to reduce anxiety and improve performance.
Force Department-Level Budgets
- Require each department manager to prepare a detailed month-by-month budget and push realistic expectations.
- Use that budget to flex staffing and expenses quickly when occupancy or demand shifts.