
DTC POD: How The Best Brands Are Built
#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch
Feb 13, 2025
Irene Chen and Matthew Grenby, the co-founders of Parker Thatch, share their journey of bootstrapping a luxury brand to 8-figures over 20 years. Irene, with a rich fashion background from Donna Karan and Calvin Klein, and Matthew, skilled in tech and marketing, discuss their transition from e-stationery to fashion. They touch on pivotal lessons in inventory management, the significance of flexibility, and the importance of understanding market timing. Their insights on building community and adapting business strategies are both inspiring and practical.
49:59
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Quick takeaways
- Parker Thatch's evolution from an e-stationery startup to a luxury brand illustrates the critical importance of adapting to market demands and pivoting offerings.
- The founders emphasize the significance of product-market fit, highlighting how they successfully transitioned to physical goods based on consumer feedback and needs.
Deep dives
Launch of a Slack Community for D2C Founders
A new Slack community is created specifically for D2C founders and operators to connect, share ideas, and support one another. This community aims to foster collaboration among members who can engage with industry experts and peers to address challenges in the D2C space. With a current waitlist for membership, the community plans to open its doors to new members once it reaches 150 sign-ups. Founders are encouraged to apply through a link in the podcast description.
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