35. Competing Against Do Nothing w/ John Kaplan

If your pipeline deals are at risk because your buyers choose to “do nothing” rather than move forward, this is the podcast episode for you.    “Do Nothing” is often a key competitor as we maneuver through the sales process and there are key things salespeople can do to win against this option.   In this episode, John Kaplan breaks down three fundamentals elite salespeople use to sell and win against a “do nothing” buyer mindset.   Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources on selling against “do nothing”:    Predicting No Decisions | On-Demand Webinar https://bit.ly/2D0dxFa Five Things That Will Help You Uncover New Business Opportunities https://bit.ly/2IzNZBq What to Do When “Do Nothing” is Your Chief Competition in a Sales Opportunity https://bit.ly/355oShg