Medical Affairs was conceptualized in a primarily executional role, closely linked with an organization’s sales function. Now, as Medical Affairs has become the organization’s voice of scientific expertise, and in a climate of increased patient-centricity and increased scrutiny, Medical Affairs has taken on an increasingly strategic role. Here MAPS speaks with Ariel Katz, co-founder and CEO of H1 Insights about the factors driving the evolution of Medical Affairs and look at the shape of the function in 2030 and beyond.
Elevate Medical Affairs Podcast Channel