What I learned about Failure after 26 Years of Research at Harvard |Tom Eisenmann | EO

Oct 11, 2025

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What I learned about Failure after 26 Years of Research at Harvard |Tom Eisenmann Hello, I'm Yunjoo Shin, the producer at EO. Today, our topic is the oftenoverlooked aspect of startups: failures.

While we frequently hear about the success stories of startups, the world of business is also filled with untold stories of failure. In fact, statistics suggest that more than twothirds of startup ventures ultimately meet with failure. This means that, statistically speaking, your own startup is at risk of encountering setbacks as well.

Tom Eisenmann is a professor of Entrepreneurship at Harvard Business School, who is often referred to as "the Professor of Failure”.Tom has dedicated the past decade to researching the common patterns that lead to startup failures, as well as how these pitfalls can be avoided. His findings are encapsulated in his book, "Why Startups Fail," which offers a comprehensive insight into the world of startup failures.

Let's explore how Tom emphasizes the importance of learning from these failures.

02:00 Good Failure vs Bad Failure 02:45 Early Startups Failure Pattern 08:34 Learning from Failures

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