779 Julie Bornstein: Founder & CEO of Daydream

Dec 17, 2025

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On today’s episode, Kara welcomes Julie Bornstein, Founder and CEO of Daydream — the AI-powered, chat-based fashion shopping agent that’s reimagining how we discover and shop for clothes online.
Daydream is reinventing the way people shop for fashion by replacing endless scrolling and outdated search bars with something radically better — personalized, conversational discovery. Backed by $50M in funding and featuring over 8,000 brands, Daydream lets users simply ask for what they want — by style, mood, occasion, or photo — and receive tailored results instantly. It’s fast, intuitive, and built for the way people actually shop today.
Julie, of course, knows this space well. A seasoned leader in commerce and tech, she’s held executive roles at Sephora, Nordstrom, and Stitch Fix — and founded THE YES, which was acquired by Pinterest in 2022. In this episode, she shares what sparked the idea for Daydream, why AI is the future of retail discovery, and what she’s learned from building (and scaling) multiple consumer companies.
A must-listen for anyone curious about the future of fashion, AI, entrepreneurship, and what it takes to build something truly transformative.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Julie Bornstein and Daydream:
https://www.daydream.ing
https://www.instagram.com/daydream.ing
https://www.instagram.com/juliebornstein
https://www.linkedin.com/in/juliebornstein