Finding Marketing Success Beyond Cookies

In this episode of the eCommerce Podcast, host Matt Edmundson reunites with Amelia at Sub Summit in Dallas to discuss the evolution of marketing strategies. They explore the challenges and opportunities of old-school marketing channels like direct mail and podcast advertising in a digital age where traditional platforms like Facebook and Google are becoming saturated and less effective due to privacy regulations and rising costs.

Key Takeaways:

1. Embrace Old-School Marketing Channels: With the increasing scrutiny on privacy regulations and the decline of traditional attribution methods, it's crucial for marketers to diversify their media mix. Exploring old-school channels like direct mail, billboards, and connected TV (CTV) can provide new opportunities for reaching and engaging with customers.
2. Importance of Podcast Advertising: Podcasting is highlighted as a powerful marketing channel due to its influencer-like impact and high engagement. Host-read ads on podcasts can provide third-party validation and reach a highly attentive audience, making it a valuable addition to any marketing strategy.
3. Adaptability and Measurement in a Cookieless World: The anticipated deprecation of cookies presents a significant opportunity for alternative marketing channels. Marketers need to focus on building direct relationships with customers, such as through email lists, and leverage advanced measurement technologies to track the effectiveness of their campaigns across various platforms.

Amelia's insights are valuable to anyone struggling with their marketing, encouraging the audience to think outside the box and look back at more classical forms of marketing to succeed in the current marketplace.