Leading With Strengths

Leslie Motter: CEO, Make-A-Wish America

Jul 1, 2025
Leslie Motter, the President and CEO of Make-A-Wish America, shares her inspiring journey from the corporate world to nonprofit leadership. She emphasizes the transformative power of empathy in decision-making and how it's integral to granting wishes for children facing critical illnesses. Leslie highlights the emotional impact of these wishes, connecting communities and fostering hope. She discusses effective fundraising strategies rooted in empathy and emphasizes the importance of personalized growth and strong relationships in leadership.
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ANECDOTE

Adelaide's Inspiring Wish

  • A girl named Adelaide wished to meet Dwayne Johnson because they shared values of family and both experienced hair loss.
  • Her inspiring positivity during treatment deeply touched Leslie Motter.
ADVICE

Empathy in Fundraising

  • Use empathy to understand why donors want to get involved and what makes them feel good about giving.
  • Clearly articulate the mission and strategy to inspire support effectively.
INSIGHT

Emotional Intelligence in Leadership

  • Leading nonprofits requires emotional intelligence to support volunteers and employees facing challenges.
  • Cultivating appreciation, trust, and vulnerability builds a strong, empathetic organizational culture.
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