The Marketing Architects Nerd Alert: When Ads Hit Their Breaking Point
Nov 6, 2025
08:42
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.
Topics covered:
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore how consumer response to advertising behaves more like a phase transition than a smooth curve. They discuss saturation points, tipping points, and why some channels scale differently than others.
Topics covered:
- [01:00] "Symmetry Scaling Laws and Phase Transitions in Consumer Advertising Response"
- [03:00] Three parameters: marketing effectiveness, response sensitivity, and behavioral sensitivity
- [04:00] Which parameter matters most for TV?
- [05:00] Testing against traditional models
- [06:00] Network effects and audience clustering
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Marín, J. (2024). Symmetries, scaling laws and phase transitions in consumer advertising response [Preprint]. arXiv. https://doi.org/10.48550/arXiv.2404.02175
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.