Knowing is half the battle

Web

• Conversion Funnel on Wikipedia
• A/B Testing on Wikipedia
• Talk: Decision Making Based on Machine Learning at Outfittery
• Wooga Follows Zynga in Metrics-Driven Game Design
• Experiments at Wooga: Keeping up with the awesomeness

Books

• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
• You Should Test That
• DotCom Secrets: The Underground Playbook for Growing Your Company Online