Creator's MBA: Marketing Tips for Digital Product Entrepreneurs 248: Inside the HobbyScool Growth Flywheel: What’s Working, What’s Changing
Nov 18, 2025
Explore the growth journey of HobbyScool, a platform that has rapidly increased its subscriber base and community engagement. Discover how they’re evolving their strategies, focusing on B2B verticals for stability, and tackling retention challenges. Learn about the strengths of their community advocacy and the significance of a diverse revenue model. This insightful discussion provides a roadmap for businesses looking to diagnose their growth issues and adapt for the future.
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Event-Driven Growth Is Narrow
- Hobby School's Attract stage converts well but relies heavily on event-driven spikes.
- That dependence makes growth unpredictable and calls for more stable channels.
Expand Into B2B Channels
- Explore B2B channels like corporate wellness and loyalty partnerships to diversify acquisition.
- Target HR, Parks and Rec, and senior centers for more predictable, large-scale reach.
Engagement Is A Strength
- The Engage stage is high-energy with strong community participation and VIP purchases.
- Existing tripwire funnels convert but don't need major changes next year.