In this episode of Revenue Renegades, Mark Kosoglow, CEO of Operator, joins Doug Camplejohn to discuss the founding story of Operator and its mission to revolutionize sales outreach. Mark shares insights on tackling “The Great Ignore,” where mass outreach fails to connect meaningfully with prospects. He explains how Operator uses advanced data and multi-agent systems to craft hyper-personalized messaging that addresses specific business pain points. Mark also dives into leadership lessons from his time at Outreach, fostering creativity in sales teams, and the evolving role of AI in sales and leadership.
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