Alternate Ways to Keep Growing in the Slow Season with Chris Yano & Tall Paul

Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market!

 

 

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04:18 Bob Sager Birthday message for Tall Paul

12:36 Adding on the pillar content: filters

13:54 Going from selling in person to online - E-commerce

16:00 Giving online estimates

23:20 What is Contractor Commerce

26:43 What can I do with my business’ website and E-commerce

28:00 How to engage with your customers

31:20 American home comfort study

38:44 Benefits of direct mail

50:07 Sales by education

55:00 Giving a ball park price over the phone