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The Morning Brief
‘Apple’ Ripe for Picking
Sep 27, 2024
The buzz around the new iPhone 16 Pro launch in India highlights a growing consumer enthusiasm. Apple’s commitment to create 600,000 jobs emphasizes its investment in the local market. The discussion dives into competitive dynamics between India and China, exploring supply chain advantages. Special focus is given to India’s engineering talent, especially in Karnataka and Andhra Pradesh. The podcast also examines how India is solidifying its role in the global electronics ecosystem through innovation and local manufacturing efforts.
24:13
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Quick takeaways
- Apple's growing manufacturing presence in India aims to create 600,000 jobs by FY25, emphasizing diversity and inclusion initiatives.
- The surge in disposable incomes and financing options in India is propelling the premium smartphone market, with Apple's share expected to reach 18% by 2024.
Deep dives
Apple's Growing Influence in India
Apple's launch of the iPhone 16 Pro in India demonstrates the increasing popularity of premium smartphones within the country. The market has evolved significantly since Apple entered in 2008, with a current push towards high-end devices driven by improved disposable incomes post-COVID. Factors such as easy financing options and attractive trade-in offers have encouraged consumers to upgrade to premium models, leading to a notable rise in market share from 5% to 10% in the premium segment. Projections suggest this figure could reach 18% by 2024, highlighting a robust demand for luxury smartphones in the Indian market.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode