The Impulso Podcast E94: Disneyland or Cyberpunk: how does this Chinese restaurant serve 40,000 diners a day?
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Oct 10, 2024 Discover Wenheyou, the bustling Chinese restaurant in Changsha that serves 40,000 diners daily! With its immersive design inspired by the nostalgic streets of the past, it creates a unique dining experience. Explore the operational genius behind managing such a massive establishment, balancing efficiency with incredible storytelling. Dive into the rise of experience-driven dining in China and how innovative concepts are reshaping the food and beverage landscape, all while celebrating local culinary heritage.
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Wenheyou's High-Cost Nostalgia
- Wenheyou is a six-story restaurant inside a new shopping mall designed to look like old Changsha streets.
- It cost around $12-13 million to create this meticulously crafted nostalgic atmosphere.
Cultural Icon for Two Groups
- Wenheyou attracts both young social media users and tourists seeking authentic Changsha culture.
- It has become a cultural icon and a must-visit landmark in Changsha.
Local Partnership Key for Expansion
- Expanding Wenheyou to other cities with different local cultures led to customer confusion.
- They learned to partner locally to recreate authentic city-specific nostalgia rather than transplanting Changsha's identity.