We Are For Good Podcast - The Podcast for Nonprofits 630. From One Wish to a Movement: Disney & Make-A-Wish’s 45-Year Journey - Jamie Sandys + Tajiana Ancora-Brown
Jul 7, 2025
In this heartwarming discussion, Tajiana Ancora-Brown, CSR leader at Disney World Resort, and Jamie Sandys, Senior Brand Manager at Make-A-Wish America, dive into the magic of their 45-year partnership. They share emotional stories behind over 150,000 granted wishes, highlighting the joy these experiences bring to children and families. The conversation explores how trust and shared values fuel impactful collaboration. Listeners will laugh, cry, and feel inspired by the power of hope and generosity that transforms lives.
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Magical Baseball Wish Experience
- A wish kid who wanted to play baseball with Mickey Mouse had a specially created experience at ESPN Wide World of Sports.
- Cast members made moments magical, like the wish kid hugging Mickey, showing deep collaboration for each wish.
Uniquely Tailored Wish Experiences
- Each wish is unique and creatively tailored, exemplified by a wish kid meeting an elephant named Cora during Earth Month.
- Such experiences create unforgettable memories and deepen the personal impact of wishes.
Bigfoot Wish Creativity
- A wish kid in Wisconsin wished to meet Bigfoot and was given a treasure map leading to a trailer where Bigfoot awaited by a campfire.
- This creative wish shows how chapters bring unique wishes to life beyond typical experiences.