The GaryVee Audio Experience AI, Attention and the Future of Healthcare | GaryVee x Bayer
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Sep 30, 2025 Explore how AI and shifting consumer attention are revolutionizing healthcare and business. Hear insights on why trust is paramount for brands and how large organizations can innovate. Discover the importance of tailored messaging for diverse audiences and the power of organic social media in validating creative ideas. Gary discusses trends like live shopping and AI influencers that are shaping marketing’s future. Find out how agencies can evolve to own their creative processes for better results.
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Relevance Requires Multi-Segment Creative
- Large brands must be relevant to 30–50 distinct consumer segments, not one-size-fits-all.
- One core message can be expressed in many tailored creatives to reach different audiences.
Make Paid Media The Last Step
- Post organic creative first to see what the algorithm and audience reward before paying to amplify it.
- Use organic performance as consumer validation, then spend working media to scale winners.
Demand Agencies Produce, Not Just Ideate
- Stop hiring creative agencies just to ideate without producing work.
- Insist agencies integrate production so ideas become executable social creative every day.
