The Stack Yuji Machida, editor in chief of Japanese menswear title ‘Popeye’
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Jun 7, 2025 
Yuji Machida, the editor in chief of 'Popeye', a landmark Japanese menswear magazine, shares insights on the publication's influential role in shaping fashion and culture in Japan. He discusses the magazine's evolution, adapting to modern trends while maintaining its unique identity. Vlad Mihai, a creative force behind a Romanian publishing house and barbershop, shares his vision of merging these spaces into community hubs. Meanwhile, Jamila Robinson explores the artistry of beverages in culinary culture, revealing how drinks influence social habits and dining experiences.
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Popeye's Tokyo Cultural Focus
- Popeye magazine evolved from introducing American West Coast and European culture to focusing on Tokyo's local culture.
- It targets young Japanese men with content reflecting Tokyo's unique urban lifestyle and emerging creators.
Connecting with Young Readers
- Popeye identifies as a "Magazine for City Boys," aiming to connect with young men through relatable, casual language.
- The magazine views itself as a conversation partner at readers' eye level, sharing personal reflections.
Flexible Editorial Process
- Avoid formal editorial meetings; instead, learn individual editors' interests for authentic magazine content.
- Maintain editorial rotation and good taste among staff to keep the magazine fresh and relevant.