Analyse Asia with Bernard Leong

Community in a Box with March Birch

22 snips
Mar 5, 2022
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ANECDOTE

From Coffee Chats To 24 Chapters

  • Mark started a monthly Enterprise Sales Forum when one-on-one coffees were inefficient.
  • It grew to 24 chapters and ~30,000 members before COVID disrupted activities.
ADVICE

Be Intentional From The Start

  • Be intentional about building and scaling a community from day one.
  • Define the community's purpose and your long-term commitment before you start events.
INSIGHT

Member-First Over Company Control

  • Community must prioritize member value over company control or short-term marketing goals.
  • If the company controls everything, it becomes a channel, not a community.
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