AI Snips
Chapters
Transcript
Episode notes
From Coffee Chats To 24 Chapters
- Mark started a monthly Enterprise Sales Forum when one-on-one coffees were inefficient.
- It grew to 24 chapters and ~30,000 members before COVID disrupted activities.
Be Intentional From The Start
- Be intentional about building and scaling a community from day one.
- Define the community's purpose and your long-term commitment before you start events.
Member-First Over Company Control
- Community must prioritize member value over company control or short-term marketing goals.
- If the company controls everything, it becomes a channel, not a community.