Bringing Intellectual Property Onchain with Story Protocol | Jason Zhao

Apr 1, 2025

54:56

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Explore the future of intellectual property on the blockchain in this insightful interview with Jason Zhao. Discover how Story Protocol is revolutionizing the way creators protect, share, and license their work. By bringing IP and copyright onchain, the protocol streamlines the process, ensures compliance with state and national laws, and secures rights in an innovative, transparent manner. Perfect for Web3 creators and blockchain developers ready to push boundaries and unlock new possibilities.

Chapters

00:00 - Intro: Jason Zhao, Co-founder and Chief Protocol Officer at Story Protocol

00:45 - How Story Protocol is revolutionizing IP management on blockchain

01:16 - Case study: Acquiring Justin Bieber's "Peaches" song rights

02:34 - The vision: Making IP as programmable as stablecoins

05:15 - Jason's background: From AI at DeepMind to blockchain

08:58 - Story's technical architecture: Custom Layer 1 blockchain

11:13 - Proof of Creativity Protocol explained

13:15 - Storing full IP rights and metadata (beyond NFTs)

18:47 - Legal framework and enforceable IP licenses

21:36 - Mainstream IP vs. native Story Protocol IP

24:07 - DeFi integration: Royalties and liquid IP markets