In this episode, Linsey Gallagher, President & CEO of Visit Napa Valley, shares insights on how collaboration between destination marketing organizations and hospitality businesses can drive tourism and boost the industry.

Listeners will learn:

The economic impact of tourism in Napa Valley (01:09)
Opportunities for collaboration (05:33)
The various marketing channels and efforts Visit Napa Valley uses to promote the region (09:56)
How hotels and hospitality businesses in the area can work with Visit Napa Valley (14:10)
The importance of exceeding visitor expectations and delivering high-quality experiences (16:17)
Visit Napa Valley's focus on destination stewardship, sustainability, and staff training (18:42)

Mentions:

Jerry Maguire (movie reference) (05:39)
Napa County Farm Bureau (06:01)
Napa Valley Vintners (06:02)
The Shipyard (marketing agency) (10:04)
Visit California (10:09)
San Francisco Travel (10:18)
Forbes Five Star certification (20:22)
Napa Green program (20:14)

A few more resources:

If you're new to Hospitality Daily, start here.
You can send me a message here with questions, comments, or guest suggestions
If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
If you want to advertise on Hospitality Daily, here are the ways we can work together.

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Uncorking Collaboration: How Napa Valley's Tourism Strategy Can Boost Your Hospitality Business - Linsey Gallagher, Visit Napa Valley