Scaling With People Culture as Your Competitive Edge with Lilith Christiansen
Ever wonder why some startups scale smoothly while others struggle despite having great products and funding? The secret weapon might be hiding in plain sight: organizational culture.
When you're racing to build your product and secure your next funding round, culture can feel like a luxury you'll address "someday." But as our conversation with Lilith Christiansen, founder of Human Genuity, reveals, this mindset could be costing you far more than you realize.
Culture isn't just about fancy values painted on your office walls. It's the invisible operating system determining how decisions get made when you're not in the room. It's how feedback flows, problems get solved, and ultimately, how your company functions at its core. Even with just five team members, you already have a culture—the question is whether you've shaped it intentionally.
The stakes are surprisingly high. Christensen shares compelling stories of culture gone wrong, including a multicultural team where different feedback styles led to six months of misalignment and frustration. On the flip side, she highlights how one founder's commitment to work-life balance—demonstrated through delayed email delivery—created authentic alignment between values and actions that employees could trust.
Perhaps most practical is Christensen's advice on recruiting: communicate "the way it is today versus the aspirational." Too many founders oversell their current reality during interviews, leading to disappointed new hires who expected something different. Being transparent about your challenges not only attracts the right candidates but helps you identify people with the skills to solve your specific problems.
Whether you're hiring your first employee or your fiftieth, this episode offers actionable insights for building a culture that becomes your competitive advantage. Because in the end, your culture will either accelerate your growth or become the invisible barrier holding you back.