Creating the World's Best Client Experience Curating Value at Your Live Event with Rudy Rodriguez
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Jul 31, 2025 In this discussion, Rudy Rodriguez, a seasoned entrepreneur and former naval aviator, shares effective strategies to elevate client experiences at events. He emphasizes the significance of personalizing interactions and building trust with attendees. Overcoming challenges like filling seats and maintaining engagement is tackled with actionable insights. Rudy also highlights the value of continuous learning and the importance of strong follow-up practices post-event to keep enthusiasm alive. It's a treasure trove for anyone looking to improve their event strategies.
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From Naval Aviator To Event Sales Pro
- Rudy described his background as a Naval Academy grad turned naval aviator who then ran event sales teams.
- He helped generate over $50M in event-driven sales and built a company around that experience.
Events As Launchpads For Real Change
- Events must move attendees from motivation to sustained behavior change, not just create short-term buzz.
- Higher-ticket post-event programs increase commitment and follow-through because people pay more attention.
Start 100 Days Out With Attendee Interviews
- Start preparing for an event about 100 days out and interview attendees to inform the experience.
- Use those interviews to refine messaging, customize content, and surface attendees' real needs.