20/20 Vision: A Rise in Featured and Vertical Paid Elements - Jordan Koene // Searchmetrics

Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape. Show Notes

Connect With:

• Jordan Koene: Website // LinkedIn 
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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