If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips.
For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience.
Today we are learning how to:
- Design content that captivates and drives action.
- Set up an environment for consistent and frequent content creation.
- Leverage both polished high-quality edits and effective storytelling.
The heart of great content is a killer message.
We can't stress this enough!
No amount of fancy editing can save you if your message doesn’t hit home.
Timestamped Overview:
06:17 Quality of content versus resource investment evaluation.
09:24 Consistency in content creation is important.
11:33 Test different content, shift resources strategically.
14:33 Encourage consistent content creation and remove friction.
Creators we talked about in this episode:
Henry Belcaster https://www.youtube.com/shorts/IBB7aj9WNac
Tom Boyd https://www.instagram.com/reel/C9UomjVu289/
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Content Is Profit