The LinkedIn™ Branding Show

How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn

Sep 19, 2024
The hosts tackle the rise of AI tools on LinkedIn and their potential pitfalls for personal branding. They emphasize that while AI can enhance efficiency, the human touch is vital for authentic networking. Concerns about automated comments and their impact on professional reputations are discussed, along with safe AI options for branding. The episode champions building genuine connections and highlights influential creators who successfully integrate AI to add real value, encouraging listeners to engage meaningfully on the platform.
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ANECDOTE

20,000 Followers Milestone

  • Michelle J. Raymond celebrated reaching 20,000 LinkedIn followers by taking a break from the platform.
  • She emphasized the value of each connection made.
INSIGHT

LinkedIn's AI Focus

  • LinkedIn is becoming an AI-first company due to Microsoft's investment in AI technology like ChatGPT.
  • This raises concerns about prioritizing profit over genuine connection.
ADVICE

Avoid LinkedIn's AI Tools

  • Avoid LinkedIn's built-in AI tools for profile writing.
  • They produce generic, low-quality content that can harm your brand.
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