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The LinkedIn™ Branding Show
How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn
Sep 19, 2024
The hosts tackle the rise of AI tools on LinkedIn and their potential pitfalls for personal branding. They emphasize that while AI can enhance efficiency, the human touch is vital for authentic networking. Concerns about automated comments and their impact on professional reputations are discussed, along with safe AI options for branding. The episode champions building genuine connections and highlights influential creators who successfully integrate AI to add real value, encouraging listeners to engage meaningfully on the platform.
17:49
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Quick takeaways
- The integration of AI tools on LinkedIn risks compromising personal branding quality, emphasizing the need for authenticity over generic outputs.
- Relying heavily on automation tools can lead to account suspension and undermine genuine relationship building within the LinkedIn community.
Deep dives
The Growth of AI on LinkedIn
There has been significant integration of AI features within LinkedIn, evolving from a period of intense hype surrounding tools like chatbots to a more steady state of functionality. While these AI tools were once seen as groundbreaking, the speakers express skepticism about their overall effectiveness. The integration of AI is positioned as a move towards becoming an 'AI-first' company, but there are concerns that this might detract from LinkedIn's identity as a leading network for professionals. The speakers highlight their belief that while AI has potential benefits, many of the implemented tools currently lack quality and may not serve the genuine needs of users.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode