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Growth In Reverse
The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)
Dec 4, 2024
Dive into the unconventional strategies for newsletter growth, uncovering Codie Sanchez's playbook on acquiring existing newsletters for audience expansion. Discover how an anonymous car dealership guru built a massive following using insider knowledge. Explore daily growth tactics and the significance of social proof in converting engagement into subscriptions. Learn from successful creators like Ali and Justin Welsh about leveraging platforms like LinkedIn and video collaborations to enhance audience engagement and monetizing unique processes.
25:29
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Quick takeaways
- Cody Sanchez demonstrates how buying existing newsletters and leveraging sponsorships can drive audience growth while enhancing newsletter value.
- Yossi Levi showcases the power of anonymity and insider knowledge in achieving rapid follower growth through consistent, engaging content in niche markets.
Deep dives
Innovative Newsletter Growth Strategies
Cody Sanchez employs a unique approach to grow her newsletter, Contrarian Thinking, by purchasing existing newsletters and integrating her brand without revealing her ownership. Rather than merely transferring subscriber lists, she writes guest posts and leverages her position as a sponsor to attract new subscribers to her own newsletter. This strategy not only expands her audience but also increases the value of the newsletters she eventually sells. By treating this process like a private equity play, Sanchez showcases an unconventional yet effective method of audience growth that most people would shy away from discussing publicly.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode