Grow A Small Business Podcast In 1998, transitioned the small business into brand marketing, helping entrepreneurs & small businesses succeed through merchandise branding. With 15 FTEs, now a leading MBE provider of marketing solutions in the United States. (Walter Hill Jr.)
In this episode, I interview Walter Hill, Jr., the Chairman and CEO of Icon Blue, Inc., a brand marketing firm based in Los Angeles, USA. Icon Blue helps entrepreneurs and small businesses succeed through merchandise branding, imprinting of corporate brands on products, placement of products images, and corporate logos.
Walter founded Icon Blue in 1998, and within its first few years of operation, the company earned multiple awards and was recognized because of its incredible services. For over two decades of operation, Icon Blue became a leading Minority Business Enterprise (MBE) provider of marketing solutions in the United States.
For over five decades in business, Walter has been talking about red flagging. With that, he wrote a book entitled "Think Red Flags" which offers a simple but new proactive approach to achieving a profitable small business. He says, "If you identify red flags in advance, then you have that opportunity to rectify it before it happens to your business."
This Cast Covers:
- A brand marketing firm that stands out in the competitive industry of branded merchandise.
- Introducing the merchandise branding, imprinting of corporate brands on products, placement of products images, and corporate logos to be visible with target clients.
- Supporting client goals in all areas of sales promotion, marketing, and special events.
- With a variety of specialties and services that will generate measurable positive results.
- Learning how to identify red flags in business which are possible issues that could arise and preventing them to happen can make a difference.
- Recognizing the importance of balance between the business and personal life.
- Learning that every entrepreneur should know how to handle balance and know its importance in life to prevent hurtful experiences from happening.
- How well-prepared rapport to clients can build relationships, gaining their interests and trust.
- The importance of developing a strong culture that signifies the nature of how well the business operates.
- Showing respect to people is a very low-cost way to recognize and appreciate their efforts.
Additional Resources:
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Quotes:
"If you identify red flags in advance, then you have that opportunity to rectify it before it happens to your business." —Walter Hill Jr.
"If you let a high impact mistake happen several times, it could be a real detriment to what you were trying to get." —Walter Hill Jr.
"Efficiency leads to profit, and profit leads to higher wages, more opportunities for the team, and a win for the ownership." —Walter Hill Jr.
"Develop a strong culture in your business so that as you grow, your service ethic won't deteriorate." —Walter Hill Jr.
"Keep believing the people you choose to work with and make sure you have a vision even if you're a small business." —Walter Hill Jr.
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Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod https://incompetech.com. License: CC by http://creativecommons.org/licenses/by/4.0