A Bit of Optimism Purpose over Profit with Thrive Causemetics CEO Karissa Bodnar
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Oct 10, 2023 Karissa Bodnar, CEO of Thrive Causemetics, shares her inspiring journey from a one-bedroom apartment to leading a successful cause-based beauty brand. She emphasizes prioritizing impact over profit, having donated over $139 million to those in need. The conversation covers navigating the complexities of startup culture, the importance of personalized leadership, and the power of vulnerability in guiding teams. Karissa also shares lighthearted stories about her college days, highlighting the lessons learned from challenges and the role of mentorship.
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Purpose-Driven Entrepreneurship
- A new generation of entrepreneurs prioritizes purpose over profit.
- They focus on people and doing the right thing, even if it means challenging traditional business advice.
Karissa's Unconventional Start
- Karissa Bodnar, at 25, started Thrive Causemetics with experience as a makeup artist and product developer.
- Despite lacking traditional business experience, she challenged conventional wisdom on building a company.
Prioritizing Product Quality
- Prioritize product quality from a consumer's perspective.
- Don't compromise on ingredients or ethical practices for higher margins, as it can negatively impact brand trust.