A Bit of Optimism
Purpose over Profit with Thrive Causemetics CEO Karissa Bodnar
Oct 10, 2023
Karissa Bodnar, CEO of Thrive Causemetics, shares her inspiring journey from a one-bedroom apartment to leading a successful cause-based beauty brand. She emphasizes prioritizing impact over profit, having donated over $139 million to those in need. The conversation covers navigating the complexities of startup culture, the importance of personalized leadership, and the power of vulnerability in guiding teams. Karissa also shares lighthearted stories about her college days, highlighting the lessons learned from challenges and the role of mentorship.
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Quick takeaways
- Thrive Causemetics has donated over $135 million to charity, showcasing the company's commitment to impact and giving back.
- Carissa Bodnar's decision to prioritize purpose and values over profit allowed her to lead her company authentically and create a thriving cause-based beauty brand.
Deep dives
Building a Cause-Based Company
Carissa Bodner built Thrive Cosmetics to be a cause-based and profitable company. Starting a cause-based business adds an extra layer of difficulty, but Carissa's passion for philanthropy and caring about people led her to create a company that gives back. Thrive Cosmetics has donated over $135 million to charity since its inception.
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