The Behavioral Design Podcast
AI and Behavioral Science in Public Policy with Laura de Molière
Feb 6, 2025
Laura de Molière, a behavioral scientist with extensive experience in public policy, shares her insights from her time at the UK Cabinet Office. She discusses the innovative use of AI in enhancing decision-making and the challenges of balancing AI's capabilities with human biases. Laura reveals her transformative moment with large language models and their potential in behavioral insights. The conversation dives into synthetic users for testing interventions, plus playful debates on AI applications like tax optimization and gamified urinals. It's an engaging mix of policy, science, and humor!
01:11:09
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Quick takeaways
- AI can enhance public policy by providing behavioral insights that improve decision-making and identify potential barriers to effective interventions.
- The integration of behavioral science in AI design is crucial for ensuring that AI systems are user-centered and capable of fostering meaningful behavioral change.
Deep dives
The Intersection of Behavioral Science and AI
The podcast explores how behavioral science can inform and enhance AI applications. Behavioral scientists advocate for integrating human-centered approaches when developing AI systems, ensuring they meet users' needs and expectations. This approach allows AI technologies to evolve in ways that support meaningful behavioral change, fostering greater trust and acceptance among users. The hosts highlight the growing necessity of incorporating behavioral insights into AI design to maximize its effectiveness and utility.
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