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In relationships, individuals often face the reality that they cannot have both the person they desire and the terms they prefer. Pursuing someone intensely can lead to placing the relationship above personal preferences, resulting in a scenario known as 'winning to lose.' When people become fixated on one individual, they may compromise their relationship terms, putting themselves at a disadvantage during negotiations. Ultimately, this can lead to a Pyrrhic victory where the initial satisfaction of being with the desired partner is overshadowed by the unsatisfactory relationship terms that follow.